Black Hills Market Trends: What Buyers and Sellers Need to Know in 2025

andrea • July 30, 2025

If you’re thinking about buying or selling a home in Custer, Hermosa, Hot Springs, Keystone, Hill City, or the surrounding areas, understanding the local market is key. At Aspen + Pine Realty, we keep a close eye on housing trends so we can provide our clients with smart, strategic advice — whether you're entering the market for the first time or looking to make a move this year.



Here’s a breakdown of what we’re seeing in 2025 across the Southern Black Hills real estate market, and what it means for buyers and sellers alike.

📈 For Sellers: Inventory Is Tight, and Demand Is Strong


In many of the communities we serve, inventory remains relatively low, especially for single-family homes and rural properties with land. This means sellers continue to benefit from a competitive market — particularly if your home is move-in ready, well-maintained, or located near outdoor attractions and amenities.


Key Seller Trends:


  • High buyer interest in areas like Custer and Hill City, especially for homes with vacation rental potential.
  • Rural properties and small acreages are in high demand among out-of-state buyers looking for space, privacy, and natural beauty.
  • Homes near recreation areas, parks, or trails continue to command premium attention.
  • Average days on market remain shorter than pre-2020 levels for appropriately priced homes.


Tips for Sellers:


Now is a great time to list if you're looking to
capitalize on current demand. We recommend working with a local agent (like our Aspen + Pine team) to help price your home competitively, market it effectively, and attract qualified buyers who are serious about making a move.


🏡 For Buyers: Competition Is Easing — Slightly


While prices have remained strong, the market has become more balanced compared to the peak activity of recent years. That’s good news for buyers, who may finally have a bit more breathing room to make thoughtful decisions — but it still pays to act quickly in certain price ranges and locations.


Key Buyer Trends:


  • Interest in second homes and short-term rentals continues to drive activity, especially in Keystone and Hill City.
  • Buyers are increasingly focused on energy-efficient homes, updated interiors, and proximity to outdoor recreation.
  • Financing remains competitive, and lenders are working creatively to support qualified buyers despite national rate fluctuations.



Tips for Buyers:
If you're ready to buy, consider working with a local expert who understands
market nuances in the Black Hills. Our team knows where to look for off-market opportunities, price shifts, and neighborhood trends that can help you get more value for your money.


🌲 What Makes This Market Unique?


Real estate in the Southern Black Hills is driven by a unique mix of local homeowners, retirees, remote workers, investors, and vacation home seekers. The diversity of buyers means that certain segments move fast — especially:

  • Cabins and retreats in Custer and Keystone
  • Family homes in Hermosa and Hot Springs
  • Vacation rental-friendly properties in Hill City

With so many different buyer motivations, working with a hyper-local team that understands what drives value in each town is essential — and that’s where Aspen + Pine Realty shines.


Let’s Talk About Your Real Estate Goals


Whether you're buying, selling, or just exploring your options, Aspen + Pine Realty is here to help. Our experienced team, led by Broker/Owner Andrea Ronning, combines deep local knowledge with a strategic, full-service approach. We’re proud to serve not only Custer, Hermosa, Hot Springs, Keystone, and Hill City, but also clients across the broader Black Hills region.


📞 Contact us today for a personalized market analysis or to discuss how current trends might impact your next move.

Your next chapter starts here — and we’re ready to help you write it.

By andrea July 30, 2025
At Aspen + Pine Realty , we believe there’s something truly special about calling South Dakota home —  especially here in the stunning Black Hills region . From the historic charm of Custer and Keystone to the natural hot springs in, well, Hot Springs, our communities offer an unmatched quality of life. Whether you're moving here for a slower pace, wide-open spaces, or outdoor adventure, there’s a lot to love — and even more to discover.
By andrea July 30, 2025
At Aspen + Pine Realty, we’re more than just a team of experienced real estate professionals — we’re your neighbors, your advocates, and your trusted partners in finding the perfect place to call home in the heart of the Black Hills. Led by Broker and Owner Andrea Ronning, Aspen + Pine Realty proudly serves the vibrant communities of Custer, Hermosa, Hot Springs, Keystone, and Hill City, with a commitment to expanding our services across the scenic region of western South Dakota. Whether you're buying your first home, searching for that perfect vacation cabin, selling a property, or investing in land, we’re here to guide you every step of the way.